tion n'est pas soutenue par une sensibilité sportive
suffisante. Dans l'un cas et dans l'autre, une revision
complète de la matière est indispensable.
ES
la lancia a travers le monde
Dans les photos:
Page 44 (à gauche): Au 42ème Salon de l'Auto
de Turin ,1e Président de la République italienne,
Giovanni Gronchi, félicite M. Antonio Fessia, Direc-
teur central technique de la Lancia et auteur du
projet de la Flavia. — M. Calbiani, M. Fessia et
M. Della Seta illustrent la nouvelle mécanique de
la voiture à M. Giuseppe Pella et à M. Giovanni
Agnelli. —(' droite), Encore le Président Gronchi
avec M. Rodolfo Biscaretti, Président de l'Anfia,
près de la Flavia. — Le stand Lancia à Turin.
Page 45 (haut) Deux images de la Soirée à l'Audi-
sorium de Turin, où après le concert conduit par
le Maître d'Orchestre Mario Rossi, on présenta la
Flavia. — (à gauche en bas): La présentation de
'a Flavia au Palais de l'EUR à Rome. — (à droite
en bas) Le Commissionaire Lancia à Come, M. Cesare
Pedraglio, avec l'équipe de football «Inter».
Page 46: Le Président de la République Française
Gen. De Gaulle, a eu une longue conversation avec
M. F. Sannet, Directeur de la Société Roblou, Conces-
sionnaire de la Lancia pour la France.
Page 47: (à gauche en haut) La présentation de
Noël d'une Lancia, effectuée à Lisbone par la Maison
Guérin. — (à droite)La Lancia Dilambda de M. George
Nicholson de Cannes — (en bas) Réunion des Com-
missionnaires italiens et des Concessionnaires étran-
gers Lancia; au milieu le Président de la Maison,
M. Massimo Spada, le Vice-Président M. Carlo Pesenti
et les Dirigeants.
service apres vente
Parmi les nombreuses initiatives prises dans le but
de donner un service toujours plus parfait aux
Clients Lancia, nous sommes en train de construire
de nouvelles et très modernes Filiales, équipées
d'installations correspondant en plein au programme
d'accroissement du potentiel de production et de
vente de l'Usine.
Dans les croquis représentés dans cette page, nous
illustrons les plans des nouvelles Filiales de Cagliari
(en haut) et de Bari. La Filiale de Florence sera
l'une des premières qui seront entièrement renou-
velées; celles de Catania, Gènes, Milan, Naples,
Padoue et Turin seront agrandies. Des Filiales nouvelles
surgiront prochainement aussi à Bologne, Livourne
et Verone, où nous avons déjà acquis les terrains
pour les nouveaux bâtiments.
On prévoit en outre la construiction d'une nouvelle
Filiale à Londres, dont le projet est désormais prêt,
et qui va fortement améliorer l'assistance au Clients
anglais.
Q
the economy of speed
The noted journalist and scholar Giovanni Cane-
strini, examines an aspect of the problem posed
by the unfortunate fact that even today not everyone
considers the automobile a necessary instrument
for his work.
Modern Society is based on transport, on rapid
travel, and it is absurd to attack, with the usual
slogans, the excessive speeds of today's vehicles.
Accidents are not the fault of the motor-cars but
of the men who have not yet learned to construct
roads adequate for the present traffic and speeds;
who have not yet learned to reach the necessary
equilibrium between economy and technique.
Ail the lancia story - 1914/1921
In the third instalment of the Lancia Story, Fer-
ruccio Bernabo tells us of the events which charac-
terized the years between 1912 und 1921. Like
the other automobile manufacturers at the outbreak
of the first world war Lancia dedicated its productive
energy to the construction of military vehicles.
Together with the «Type 1 Z» — in production
since 1912 — the «Jota» and « Diota» were born.
These had a payload of 2400 kg. and were powered
by a 4 cylinder monobloc engine of 4940 c.c. Pinin
Farina built various bodies on these vehicles, includ-
ing lorries, gun transporters and special trucks,
whilst armoured cars (bodies by the Ansaldo Com-
pany) were supplied to the Allied Armies.
In the meantime the factory, which in 1915 occupied-
30.000 square meters, had more than doubled its
area by the end of the conflict, and, at the time
of conversion to civil production .Vincenzo Lancia
faced great problems.
In 1919 a prototype chassis with a 12 cylinder V
type engine (design patented the year before) of
7838 c.c. and 150 H.P. was produced. This was a
superb automobile but perhaps premature during
the difficult years immediately after the war.
The « Kappa», derived from the famous prewar
«Theta» and followed by the «Dikappa» and
«Trikappa», with an 8 cylinder V type engine,
was a great success. This was the high class car,
which concluded the second cycle of the Lancia
technique.
GS
I N T HIS issue
u editorial
We conserve a happy memory of the official presen-
tation of the Flavia during the 42nd Turin Motor
Show, and we are grateful to the journalists from
all over the world who gave exceptional coverage
to the event, demonstrating the interest which
the latest Lancia model has provoked.
Now the Flavias are leaving the production line
with a fast moving rythm, and each dayt hey arrive
at the Sales centres for consignments to the Cu-
stomers.
In the meantime the Lancia Magazine has reached
its first birthday: our undertaking is to continue
this periodic conversation with our friends in an
atmosphere of cordiality.
Hat chivasso they work for
tomorrow: scenes at
the working zone
Tunnel for the preparation of bodies before painting.
The metal, scrupulously cleaned, is covered with
a protective coating of metallic phosphates which
confer an excellent resistance to corrosion.
Particular of the conditioning plant of the paint
cabins. Air is emitted into the cabin at controlled
temperature and humidity .after having been repea-
tedly washed and filtered1 to eliminate any trace
of dust.
Power station in the open, 120000/6000 Volts, for
the supply of electricity fo the transformer cabins,
6000/380 Volts, which are installed in the various
departments of the factory.
SB
invitation to turin
«italia '61»
03
nievo's friuli country
at sea in 1861, during the period of his particular
literary fervour. He wrote of the Friuli, a picturesque
Italian region where he was born, and where the
romantic places and the people provided inspiration
for many of the writer's novels, and for the « Con-
fessions of an Octogenarian », his most noted work.
m
the second international
hi.fl. meeting
why the flavia is so silent
We interviewed Mr. Battista Falchetto, a Lancia
technician since the days of the Lambda, born and
bred to the school of Vincenzo Lancia: Mr. Falchetto,
who has followed the birth and perfection of various
models through the years, explains the reasons
why the Flavia to whose growth he has contributed
his great competence and experience, is exceptio-
nally quiet.
Given that the silence of an automobile depends on
two factors, which regard the mechanical part and
the body, the following briefly illustrates the basis
of the silence of the Flavia.
Mechanics: Superfinish of the frictional sumces
with consequent possibility of reduction in play
and tollerance (for example between the sleeves
and pistons of the Flavia the play when cold is only
6-8 hundredths of a millimetre). Profile of the eccen-
trics of the camshaft, of the «approach ramp» type,
is worked to a thousandth of a millimetre. Automatic
regulation of the timing chain tension. Specially
designed air filter with « Retex» filtering element.
Gears of the gearbox and differential with corrected
profiles and perfect coupling. Connection of mecha
nical organs to the body with the interposing of
rubber. Particularly efficient exhaust silencer.
Body: Torsional rigidity of the body (absence of
squeaks). Perfect closing of the doors, exact play
in the bonnet and boot lids. Elimination of resonance
by means of the application of anti-acoustic material.
Accurate filling of all holes between the engine
compartment and the inside of the car. Application
of feit and bituminous cardboard at necessary points.
Isolated monobloc windshield wiper-motor. Anti-
whistle trim along the joining edges of doors and
windows. This list of the elements which make
the Flavia a singularly silent motorcar serves above
all as an indication of the care with which Lancia
automobiles are designed, constructed and tested.
The «Second International Hi.Fi. Meeting» will be
held in Turin on the 17th and 18th of next ]une.
This meeting has been included in the official calendar
of« Italia '61 » the Celebrations of the Unity of Italy.
The programme which is being prepared will be
sent to all the Lancia Hi.Fi. members, and it will
comprise, among other items, a visit to Chivasso
where the new Lancia factory is being built.
Members of Hi.Fi. are cordially invited to Turin
for the 17th and 18th ]une.
bolzano and the dolomites
On this and following pages, one of the most sugge-
stive and spectacular zones of North Italy are
presented.
The illustrations show a tourist map of the Dolomites,
with the panoramic road and a coloured illustration
of the zone around Bolzano, where the factory
which produces the Lancia industrial vehicles is
situated.
no
the lancia factory
at bolzano
The Lancia factory at Bolzano was built in 1935
and divided into two principale parts: Industrial
vehicle construction and Foundry. There are 2.600
w rkers there.
Th present production of vehicles includes the
Esitau 503 and Esadelta 401 lorries, in addition to
the Esatau 703 bus chassis and military vehicles
(lorries with 4 and 6 driving wheels, and chassis
for firefighting vehicles for use at airports).
The entire construction cycle of these vehicles
takes place at the Bolzano factory which therefore
possesses mechanical and metallurgical departments.
The foundry, which has the most modern, plant
Is equipped for the production of cast-iron and
alluminium, which, in the form of unfinished parts,
supply the entire needs of the car factory in Turin
as well as those of the local factory for industrial
vehicles.
EE)
flavia school
The Flavia, as any new model, must be known in
all its particulars by those who will be responsable
for its maintenance.
A« Flavia School» has been opened in Turin where
the • mechanics of our branches, Concessionnaires
and authorized service stations, attend courses
during which they are specialized in the new car.
Tnis initiative is of great interest since it guarantees
ever better assistance to the Customer.
m
invitation to the egyptian
museum in turin
Professor Ernesto Scamuzzi illustrates, in this article,
the origin and the high cultural value of the collec-
tion at the Turin Museum, where the tourist finds
one of the richest collections documenting the
Egyptian Civilisation.
S3
fashion: the romantic line
The famous Florentine fashion designer, Emilio Pucci,
describes the foundamental characteristics of his
Spring-Summer collection, inspired by the « Roman-
tic Line».
The predominant colours will be pink and red in
alUtheir various shades. The illustrations show two
of Pucci's creations: Evening dresses respectively
in pink silk jersey and red silk faille.
In Turin the International Exhibition, in celebration
of the first hundred years of Italian Unity, is being
completed. The movement for Unification had its
fulcrum and dynamic centre in the capital of Piedmont.
Great labour, regional, and historical exhibitions
are being prepared, together with other attractions
including an overhead mono-railway.
m
news
Cesco Tomaselli the journalist remembers the great
and famous patriot and poet/writer, Ippolito Nievo,
who fought with Garibaldi's troops and who died
A special « Ministerial» type of Flaminia, with leng-
thened chassis and wheelbase, is being built by
Pinin Farina.
A small series of the secars is destined for use
on official occasions in the service of the Presidency
of the Republic, and one will be at the disposal
of Queen Elizabeth of England during her visit to
Italj next May.
The Flaminia coupé Pinin Farina is now available
(on request and at extra cost) with an air conditioning
system: it is the first Italian car so equipped (the
equipment is made by the I.P.R.A. in Turin).